The Keen Panda

Businesses have gone increasingly global in the past decade. In the corporate world, as a business person you often need to have meetings and dinners with your clients who may be from any part of the world. Learning international business etiquettes is as important as your sales pitch and presentation. It leaves a subtle positive impression of your personality on your client. Today, I will be discussing some of these etiquettes that you do need to know for your corporate life. Why do you need table manners and etiquettes at all? The truth is that you need them for your own good. It will help you be comfortable even in an unknown surrounding and make others comfortable as well. Where should you seat yourself? If you are a guest, wait for the host to gesture you to sit. If you are the host yourself, you point to the seat for the guest where he is intended to sit and then be seated yourself. Rule of Thumb - The guest always gets the best seat and the best view of the area. Ta...

Brands have been managed for years. Some brands outlive others, not because of their history but by the proper growth strategies. Growth of the brand is undoubtedly the most important thing for a Brand Manager. They would run several campaigns, spend bucks on mass advertisements to get double-digit growth in their sale. But have you wondered why do some brands fail even after using the best strategies they have? That might be because of a few misbeliefs and unknown facts about the art of branding itself.  F ew months back, I read the book  'How Brands Grow'  by  Byron Sharp . It was a very insightful read and it sheds away few of the misconceptions from our minds on the relevance of different practices involved in the growth of a brand. I would like to share a few points from the book that interested me. Law of Buyer Moderation :   Light-Medium buyers for a brand are more in number but their frequency for buying is less. They still result in a huge chunk for the...

  The term Kathak is  rooted in the  Vedic  term  Katha  (Sanskrit: कथा) which means "story, conversation, traditional tale".  Kathak  refers to one of the major classical dance form primarily found in northern India, with a historical influence similar to Bharatanatyam in south India, Odissi in east India and other major classical dances found in South Asia. The genre developed during the Bhakti movement, the trend of theistic devotion which evolved in medieval Hinduism. The Kathakars communicate stories through rhythmic foot movements, hand gestures, facial expressions and eye work. As Kathak is popular both in Hindu and Muslim communities the costumes of this dance form are made in line with traditions of the respective communities. Presently, there are four prominent gharanas for Kathak. 1. Lucknow Gharana- Lucknow Gharana came into existence during the reign of Nawab Wajid Ali Shah in 19th century. Style:  Graceful movements and natural ...

In this post, I would like to introduce myself to you all. I am currently pursuing my Post Graduation in  MBA from Indian Institute of Management, Ranchi and is under Student Exchange Program from American Business School of Paris. I am an Under Graduate in Computer Science and Engineering from Institute of Engineering and Technology, Lucknow.  Dance is an eternal part of my life and I am very passionate about it. I have been trained in the dance form Kathak for two years. It is the major classical dance form of Northern India. I started dancing since the age of 10. Since then, I have performed at numerous dance platforms across India majorly at inter and Intra college level. I have also won solo as well as duet dance competitions. My forte is classical dance form but I like to experiment and perform in other dance forms as well like Contemporary, Hip Hop, Tutting, etc. I have vivid interest in watching documentaries and reading books. I especially like contents of Vox, CNBC, ...

“Great things are not done by impulse, but by a series of  small  things brought together.” With this food for thought, I would like to welcome you all to my page! I am very excited for my blogging journey that starts with this post. This is the first time that I am writing a blog. The urge to start blogging may be an external source (i.e. Academic learning) but I don't want to limit myself to that. I would explore and continue writing beyond that (at least this is what is planned :3 ) I am an inquisitive person. I like knowing and learning about the things I am unaware of. Hence, the name of the page "The Keen Panda" actually describes me and every other person who craves for knowledge. I will share with you guys whatever and whichever things inspire and compel me to spread it to the world. Also, the theme of my blog will be to introduce you to the technological and management learnings that I have gained till date. The topics will revolve around unknown facts, latest m...