The Keen Panda

  Disneyland Park, originally Disneyland, is the first of two theme parks built at the Disneyland Resort in Anaheim, California, opened on July 17, 1955.  Having achieved success in America and Hong Kong, they thought France would be an easy nut to crack. But it wasn't!  In this post, know about the 10 points where Disneyland miscalculated their entry into France. Disney failed to ask the people of France what they thought about Disney park being set up in Paris. Many French people thought that this was a capitalistic invasion of their beautiful countryside by America. CEO asked to use only English language while conversing in meetings Disney’s cast member guidelines prohibited facial hair, jewelries and certain kinds of hairstyles which angered French people. They thought Disney was trying to take away their liberty. Out of three theme parks, all over the budget 100 million dollars set up before Disneyland came to France, 2 went bankrupt and 1 was under financial ruin. B...

  How does Red Bull make money? Does it grow only by selling Energy Drink Cans, or is there much more behind what they do? Let’s have a look at the Red Bull Business Model. Red Bull was founded in 1982. The Austrian Businessman Dietrich Mateschitz once tasted the drink ‘Red Gaur’ on one of his trips to Thailand and thought to bring it to his home country – Austria. He named it Red Bull. He successfully launched it in the year 1987. Slowly the product got popular in Austria, then Germany and it spread slowly in the whole of Europe, leading to popularity in US as well. Red Bull Gmbh is an Austrian Company that sells energy drinks under the name ‘Red Bull.’ In 2019, they sold about 7.5 billion cans, which means there was one can for every person on the planet! So how did it achieve this? Dietrich created a new business model for the brand. He focused only on the downstream activities of the value chain i.e., Marketing, thereby outsourcing the production, filling the cans and...